It’s always nice to start off the new year with some new makeup. Even nicer? Getting great stuff for (way) under 20 bucks. Here, the seven drugstore finds Allure is dying over right now:
With a supremely soft, velvety texture, these powder shadows blend easily over lids. And, while they look like pressed loose pigments, you will never end up with flakes under your eyes or all over the sink. The best shades are the ones with a hint of iridescence, in jewel-tones like amethyst (Perpetual Purple) and sapphire (Midnight Blue), and rich metals like gold (Eternal Sunshine) and pewter (Bronzed Taupe). The best part? These gorgeous shadows are long-wearing to boot. $7.95.
You know those tinted lip balms that say they’re tinted but don’t actually show up at all? Well, these are not them. These moisturizing balms have enough pigment in them to show up on your lips, but in a subtle, fresh way that doesn’t feel like you’re wearing a heavy lipstick. The best part is that the colors are actually bold and bright— we love Candy Apple, a juicy, cherry red; Tutti Frutti a vibrant orange; and Sweet Tarte a pink that’s bright enough to look fun but not too trendy. $7.49.
This mascara has everything you want—it lengthens, separates, and thickens lashes thanks to the long, thin brush that literally combs your fringe into place. The other thing that caught my eye was the intense pigment. It’s blacker than black, so even with two coats your lashes look dark. Layer it on and you really add some drama. $6.00.
Get the rest at Allure!